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highlighting great work and the reallygood talent behind bringing it to life

featured posts

how e.l.f. became Gen Z's beauty brand

a masterclass in brand marketing, e.l.f. 3X'ed their revenue from 2021 to 2024, passing $1B in annual sales

Jason Chernofsky

April 2, 2025

how one branding project drove Prose to $160m a year

a masterclass in branding excellence, Prose went from 0 to $160m annual revenue within just 7 years of launching. here's how & who:

Jason Chernofsky

March 26, 2025

how Placer.ai hit $100m ARR by using their own product

a masterclass on data-driven content and PR, here's the story behind Placer becoming a household name in retail

Jason Chernofsky

March 19, 2025

how Headspace got paid to grow

a masterclass in how content partnerships with media companies, massive brands, and influencers took their brand to the next level

Jason Chernofsky

March 13, 2025

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

how e.l.f. became Gen Z's beauty brand

a masterclass in brand marketing, e.l.f. 3X'ed their revenue from 2021 to 2024, passing $1B in annual sales

Jason Chernofsky

April 2, 2025

how one branding project drove Prose to $160m a year

a masterclass in branding excellence, Prose went from 0 to $160m annual revenue within just 7 years of launching. here's how & who:

Jason Chernofsky

March 26, 2025

how Placer.ai hit $100m ARR by using their own product

a masterclass on data-driven content and PR, here's the story behind Placer becoming a household name in retail

Jason Chernofsky

March 19, 2025

how Headspace got paid to grow

a masterclass in how content partnerships with media companies, massive brands, and influencers took their brand to the next level

Jason Chernofsky

March 13, 2025

A seed-stage case study: How Oneleet is proving itself fast

Bryan used to be a hacker. He spent the past 10+ years helping companies become more secure. Now, he's building Oneleet. #2 on the Ahrefs list of top trending tech startups, $555K in revenue last month, and freshly launched on YC...Oneleet is having a moment and everyone should know about it.

natalia dinsmore

November 15, 2024

Storytelling @ Aleph: A case study

Erica knew that she didn't want to follow the same tired content playbook. So she took her 15-year background as a BBC reporter to do something different as she came in to build Aleph's in-house marketing and media team.

natalia dinsmore

October 31, 2024

Founder-led content case study: Exit Five

Founder-led content isn't just the new hype. It's a real and highly effective marketing strategy that should be on everybody's radar.

natalia dinsmore

October 23, 2024

Breaking down Clay's content strategy

I’m no Clay expert - I’m just a marketer that’s crushing hard on Clay’s GTM strategy and content marketing tactics.

natalia dinsmore

October 15, 2024

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